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Sunscreen During School Day

Coppertone embarks on program to educate parents.

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By: TOM BRANNA

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Merck Consumer Care has launched the “Making the Sunscreen Grade” program to equip parents with tools to help their children develop lifelong sun habits—including those that protect them from the sun during the school day—with activities like class trips and field days that typically occur this time of year. The need for the program is reinforced by a recent national survey conducted for its Coppertone brand, where rnearly two-thirds of Americans did not know that many US schools hav...

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